HOW DO GYMS MAKE MONEY FROM MULTISPORT CARDS?

How Do Gyms Make Money from Multisport Cards?

How Do Gyms Make Money from Multisport Cards?

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The Multisport Card is a widely used employee benefit that grants access to a variety of gyms and fitness facilities. But how do gyms actually make money from this program? While users enjoy free or subsidized access to multiple locations, it’s not always clear how gym owners benefit from this setup.


In this article, we’ll dive into how the Multisport Card works for gyms, how revenue is shared, and what they really earn per visit. If you’re a gym owner or curious about the business side of fitness, keep reading!


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What Is the Multisport Card?


The Multisport Card is an employee perk provided by companies like Benefit Systems, allowing users access to a wide network of gyms, yoga studios, swimming pools, and wellness centers. For many users, it’s a great deal, as the card is often subsidized by their employer.






Why Gyms Join the Multisport Program


So, why do gyms allow Multisport members to enter their facilities for free or at a reduced rate? For gyms, the benefit lies in increased foot traffic and exposure. Being listed as a Multisport partner can bring in new members who may not have discovered the gym otherwise.






How Do Gyms Earn from Multisport Cards?


Gyms earn a small fee every time a Multisport member checks in. This fee is negotiated with Benefit Systems, and it usually falls between 5 and 10 PLN per visit. However, this is significantly less than the cost of a regular membership.






The Costs for Gyms Participating in Multisport


While gyms receive a fee for each visit, there are also costs involved in hosting Multisport users. These include utilities, cleaning services, maintenance of equipment, and additional staffing to handle the increased number of visitors.






Multisport vs. Regular Memberships


Regular members pay a fixed monthly fee and may bring in additional revenue for the gym through upsells, such as personal training or classes. Multisport members, on the other hand, don’t typically spend money on extras, which makes their lifetime value lower.






Example: Monthly Earnings from Multisport Users


For instance, imagine a gym that receives 1,000 visits from Multisport cardholders each month, at 7 PLN per visit. This would generate 7,000 PLN. However, once you factor in expenses like utilities, equipment maintenance, and staffing, the gym’s profit margins shrink.


In contrast, 100 regular members paying 100 PLN each would generate 10,000 PLN, without the same level of operational strain.


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Additional Ways Gyms Can Profit


Some gyms increase their revenue by offering services not included in the Multisport Card, such as personal training, nutrition counseling, or exclusive fitness classes. This allows them to generate more income from Multisport users.






The Pros and Cons of Multisport for Gyms


Pros:





  • Increased foot traffic and exposure




  • Opportunities for upselling extra services




  • Potential for new long-term members




Cons:





  • Low per-visit earnings




  • Higher operational costs




  • Limited ability to upsell services







Conclusion: Is the Multisport Program Worth It for Gyms?


The Multisport Card offers significant benefits for gym users, but it presents a mixed bag for gym owners. While it can drive new visitors and increase visibility, the low earnings per visit and higher operational costs can make it difficult for gyms to turn a significant profit. Gyms that succeed with Multisport find creative ways to maximize revenue and balance the strain on resources.

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